|
|
Filling
the Boxes of Joseph Cornell: 8 minutes
The
Cornell box and the television-as-object share this characteristic; the
television's glass front divides us from its world of illusion, but we have
no difficulty entering that world. We look at things that glow. Pure, emitted
light is mesmerizing, whether it comes from a campfire, a vending machine,
or a color TV. And like the Cornell box, television images are a seductive
assembly of disparate, packaged elements. In "Filling the Boxes of
Joseph Cornell," the strength of the television illusion is compared
to a Sri Lankan (Ceylonese) ritual of painting the eyes on a statue of Buddha,
an act that symbolically endows the statue with life. TV commercials symbolically
bring their products to life, and while television enables this condition,
the institution behind the exploitation-the advertising industry-is pointed
to as the culprit. By exposing advertising slight-of-hand, the illusion
is brought to light. Oil rubbed into raw beef makes it look more "appetizing."
Alka-Seltzer dropped into a beer makes it bubble and foam. Ultimately, "Filling
the Boxes of Joseph Cornell" is about the distinctly Western fear of
the notion of "empty," the conflicted use of the television medium
for both commercial exploitation and aesthetic expression, and the distinctly
Eastern-influenced idea that the visual substratum (and the allure) of the
television illusion is, simply, light and color. |
|